One of the bigger problems with learning in the field of SEO is that there are a
lot of people who have a nugget of information. And they spread it far and wide
without the proper context needed to evaluate the potential risks and rewards of
any given strategy. So new SEOs end up thinking topic x is the most important,
then topic y, then topic z. And then someone debunks one of those. Many false
facts are taken as truths when the people with a nugget of information (that
they found from some source) spread it as fact.
When Google’s search algorithms are so complex that even leading search
engineers do not know how they work it can be quite hard piecing together a
cohesive strategy from the disparate chunks.
